| When
you do business with Blackburn Forge, Inc. you have access to our
network of highly qualified and educated equine professionals.
However, the majority of our client services are provided directly
by our our staff farrier Tom
Bloomer, CF, RJF.
One
of our bushiness goals has been to define a niche market where we
can serve the needs of clients who are not being well served by
mainstream hoof care providers. Looking at the economics of
the hoof care service industry, we have discovered the following
about supply, demand, and competition:
-
Most farriers want
to work in large stables where there are a lot of horses.
Since farriers are paid per horse and not paid for travel, the
more horses at each stop, the less travel. From the farrier's
perspective it is very desirable (more profitable) for them
to have a full days work or several days work at one location.
-
Finding a good farrier
is usually not a problem for a large stables because they have
many farriers competing for their business. Therefore they can
be selective and in many cases they can negotiate for better
rates and/or better service. If they are not satisfied
with their current farrier, they can easily replace them with
one of the other farriers knocking on their door.
- Small private stables,
farmettes, and "back yard pet" owners do not have enough
horses to make it worthwhile for a "mainstream" hoof
care provider to do business with them. Their horses may
not receive regular hoof care because nobody wants to "show
up" for just a few horses or just one horse. Often
these individual private stables resort to using a service provider
who has no formal training, skill, knowledge, or is lacking in
experience because they do not have enough "business"
to attract a competent farrier.
Blackburn Forge, Inc.
is NOT a mainstream service provider. We are a specialized,
HIGH
AVAILABILITY, boutique farrier service.
We provide custom hoof care services to an exclusive clientele of
small private stables and farmettes with less than 10 horses.
In some cases we travel a considerable distance to serve the needs
of ONE HORSE, because that horse is so important to its owner that
they demand the best hoof care available.
We do not compete with
mainstream farriers in the large stables commodity market.
Instead, we out perform the mainstream by providing superior service
to a select group of clients. Our Enhanced
Hoof Power trademark service is only available to ONE HORSE
AT A TIME. The horse we are working on is the only
horse that matters to us until we have fully served that
horse's hoof care needs.
<HOME> |